Monster 6Sense™ Acquisition DM
Background
Monster wanted to promote its new 6Sense™ Search Technology as an innovative solution to the perceived job seeker shortage in the specialized scientific and technical consulting industries. We created a light-hearted and engaging execution demonstrating how Monster's new 6Sense™ Search Technology helps identify and attract top talent faster.
Idea
Direct mail pieces were delivered to HR Managers of medium to large-sized hi-tech companies throughout the US. The enclosed brochure and 20 Questions game is a light-hearted and engaging execution that goes straight to the heart of the target’s experience, effectively demonstrating how 6Sense™ helps identify and attract top talent faster.